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The Round diamond is considered superior to the fancier diamond shapes because of the breath-taking sparkle it provides. This is because virtually all Round diamonds are brilliant cut, which ensures maximum light reflection and brightness. Because of this, it is hardly surprising that the Round diamond is the most popular of all cuts, accounting for more than 50 per cent of diamonds sold worldwide.
Please note that when we refer to the diamond ‘cut’ in terms of the diamond’s shape, it is not to be confused with the diamond’s actual cut, which refers to the proportions of the diamond and how well polished it has been from the raw material. You can discover more about this by heading to the cut section.